G Adventures reveals solo travel habits, based on the zodiac

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G Adventures reveals solo travel habits, based on the zodiac

They say it’s written in the stars.

G Adventures is sharing its best Solo-ish adventures for travellers, according to the zodiac

Are Aquarians really that adventurous? Are Pisceans really that pensive? And are Capricorns as cautious as we’re led to believe?

In celebration of the launch of Solo-ish – the company’s first travel style exclusively for solo travellers – G has taken a deep-dive into 12 months of solo booking data, to reveal fascinating insights into how each individual’s zodiac sign shapes decision making when it comes to travel.

Crunching the numbers from thousands of solo travel bookings, G Adventures looked at how travellers’ star signs inform their booking habits – from where they go to the style of travel they book.

Key findings

Key findings include:

  • Cancer and Leo are top bookers of solo adventures globally
  • Fiery Sagittarius has the highest bookings from female solo travellers, while social Gemini has the highest male solo bookings
  • Always curious about the world and themselves, Scorpio has the highest average age of all solo bookings, while friendly Virgos have the lowest average age
  • Capricorns are the most likely to book with a travel agent
  • Practical Virgo are most likely to book direct
  • Dreamer Pisces leave booking to the last minute
  • Aquarius and Libra are the most organised, booking furthest in advance
  • Gemini solo travellers are the top solo bookers from Canada

AQUARIUS

Air Sign

Aquarians are known for getting off-the-beaten-path and exploring the great outdoors; they also revel in going against the grain and love mixing things up, making sure that no two days look the same. For this confident air sign, North Africa and the Middle East are the most popular destinations and, with a tendency to be technical and analytical, the booking data shows they are the star sign more likely to book in advance.

Suggested Solo adventures:

PISCES

Water sign

Compassionate and considerate Pisces make fantastic travel companions, and their dreamy and deep emotional sensitivity often allows them to view the world from a unique standpoint. Always one to trust their gut, Pisces are among the most last-minute bookers of the star signs and, with their serene-seeking nature, it’s no surprise that they naturally lean towards marine-based itineraries. In fact, they are the second most likely group to book a trip to Antarctica.

Suggested solo adventure:

ARIES

Fire Sign

G’s data shows that of all the star signs, Aries are those most likely to book a Classic trip style. But as they’re known for being courageous, bold and ambitious, they also lean towards more adventurous destinations – in fact, they are the star sign that’s most likely to book an adventure in Central America, but also love trips to Europe. While they are typically known for being rash, the G Adventures data shows that they are neither last-minute or far-in-advance bookers – and sit happily in the middle.

Suggested solo adventure:

TAURUS

Earth Sign

Appreciating security, group travel offers Taureans the reassurance to travel solo. Taureans are seen as earth dwellers, and love the calming effect of a steady routine and tranquil environments. G Adventures data shows that they are one of the most likely signs to book an active trip, where they can connect to the earth through beautiful hikes, landscapes and nature. Asia is their main booking destination, but they are the second-most likely star sign to book a trip to Central America.

Suggested solo adventure:

Bali, Indonesia. (G Adventures)

GEMINI

Air sign

Being super-relaxed, taking last-minute changes in their stride, and preferring company to being alone, group travel is a perfect fit for solo Geminis. Being the third largest booker overall, Geminis also make up the highest proportion of male travellers, and are in the top three star signs that will book direct – another nod to their easy-going nature. They’re the second most likely zodiac to book a trip to North Africa and the Middle East. But their top booking destination? That’ll be Peru.

Suggested solo adventure:

Machu Picchu  in Peru. (G Adventures)

CANCER

Water sign

The solo adventure travel aficionados! This water sign is joint first when it comes to solo bookings. Keen to see the world from a young age, they also make up the highest proportion of 18-to-Thirtysomething bookers (for travellers aged 18 to 39), and true to their water sign, they are the second-most likely star sign to book marine-based adventures. They are the star sign that has booked the most trips to Africa compared to other signs, and they also love trips to Australia and New Zealand.

Suggested solo adventure:

LEO

Fire sign

Sharing the top spot for the most adventures booked, Leos are known for craving trips to adventurous destinations; they have a lust for life and seek out trips that align with their fiery boldness. They prefer the warm climate of Asia, with Thailand being a firm favourite among the fire sign. They are also among the star signs who prefer booking with a travel agent.

Suggested solo adventure:

VIRGO

Earth Sign

They’re loyal, structured and make great friends, a zodiac sign that’s well-suited to solo travel and their practical nature and ability to take things into their own hands is demonstrated in the booking data – they are the top direct booker with G Adventures. With the youngest average age, they are eager to get out and see the world as early as possible and enjoy getting to know people on a deeper level, with the highest level of local living bookings. They are the star sign that’s most likely to book a trip to the US or Europe, but the country they are most keen on is Costa Rica.

Suggested solo adventure:

LIBRA

Air sign

Librans have a tendency to be both extroverted and laid-back, happy to go along with the majority and not keen on spending time alone. Often seeking adventure to balance their love of beauty and excitement, they are the most likely to book an active trip, and make up the highest proportion of bookings to South America.

Suggested solo adventure:

SCORPIO

Water sign

Scorpios can be lone rangers, but enjoy the interactions and layers of group settings. They’re known for being curious – not just about the world, but also about themselves, and they have the highest average age of all solo bookings. They are one of the most likely zodiacs to book a trip to Thailand, and are also fond of trips to Central America, with data showing that they love to lean into local-living experiences.

Suggested solo adventure:

SAGITTARIUS

Fire Sign

Known for craving culture and adventure in equal measure, Sagittarians are natural travellers that are keen to learn – and the more unusual the destination, the better. The fire sign prefers warm destinations according to data, and the most likely group to book a trip to Asia, specifically Vietnam. Booking direct is no big deal for them – they’re the second-most likely star sign to do so.

Suggested solo adventures:

CAPRICORN

Earth sign

Capricorns love a well thought-out plan, the more structured, the better. They tend to be risk averse, playing it safe with destinations they want to visit and unsurprisingly, the data shows they are the zodiac that’s most likely to book via a travel agent, showing they value an added level of expertise and guidance when organising their adventure. But don’t be surprised if they’re the last to bed on a night-out – there’s a rebellious spirit amongst the planner’s mentality.

Suggested solo adventures:


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